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Enhancing contact employees’ fit with their environment and willingness to report service complaints
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posted on 2023-06-09, 00:04 authored by Achilleas Boukis, Giannis Kostopoulos, Iliana Katsaridou, Kostas KaminakisThis study adopts a multilevel research design in order to illustrate the importance of supervisor’s adoption of Internal Market Orientation (IMO) for shaping positive employee consequences. The equity theory and the fit theory are integrated so as to provide the theoretical background of the impact of IMO on employees’ fit with their organization and their supervisor. Evidence is provided regarding the effect of IMO on employees’ perceptions of IMO as well as on different fit types and behaviours beneficial towards the firm and their supervisor (i.e. willingness to report service complaints).
History
Publication status
- Published
External DOI
Page range
419-427Presentation Type
- paper
Event name
Academy of Marketing Science Conference,Event location
New Orleans, USEvent type
conferenceEvent date
15-20 May 2012Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-19First Compliant Deposit (FCD) Date
2016-01-18Usage metrics
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