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The mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury products consumers
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posted on 2023-06-09, 00:04 authored by Kostas Kaminakis, Kalipso Karantinou, Achilleas BoukisThis study integrates existing streams of literature in luxury and self-concept theory in order to provide evidence of the mediating role of self-concept discrepancy in the relationship between values and personal based motivation of luxury product consumers. This study is the first to focus on this topic providing evidence of the role of personal values in driving luxury motives and incorporating the self-concept construct in the luxury literature.
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Publication status
- Published
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Presentation Type
- paper
Event name
2nd International Conference on Strategic Innovative MarketingEvent location
Prague, CZEvent type
conferenceEvent date
13-17 September 2013Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-18Usage metrics
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