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Evaluating the effectiveness of online product planning and layout tools in online apparel shopping
In online businesses, each product item has its specific product page where online consumers can adopt different online product planning and layout tools (OPPLTs) to select their most suitable product items. The product page is usually the first page that online shopping agents are directed to. As a result, a product page plays an important role in the success of online businesses. In this research, the impact of online consumers’ perceptions about the usefulness of different OPPLTs on consumers’ intention towards online apparel shopping is analyzed. The purpose is to obtain knowledge about the effectiveness of each OPPLT in influencing online consumers’ shopping intentions. The results can provide guidance for online businesses so that their product pages can be designed effectively.
History
Publication status
- Published
File Version
- Published version
Journal
Proceedings of the 2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM); Suntec City, Singapore; 6-9 December 2015Publisher
Institute of Electrical and Electronics EngineersExternal DOI
ISBN
9781467380669Department affiliated with
- Engineering and Design Publications
Research groups affiliated with
- Industrial Informatics and Signal Processing Research Group Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-12-16First Compliant Deposit (FCD) Date
2015-12-16Usage metrics
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