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Marketplace success factors for new financial service success
journal contribution
posted on 2023-06-08, 22:46 authored by Christopher J Easingwood, Chris StoreyChris StoreyExamines the effects of service offered on the success of new customer financial services in the United Kingdom. Shows that previous research has concentrated on the new product process ignoring what are termed direct factors (characteristics that affect the interaction between the service offered and the consumer). Finds that a number of characteristics describing the service core and the augmented service offering are highly correlated with success.
History
Publication status
- Published
Journal
Journal of Services MarketingISSN
0887-6045Publisher
EmeraldExternal DOI
Issue
1Volume
7Page range
41-55Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-10-14Usage metrics
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