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Practical measurement of the strengths of actual influences on what consumers do: scientific brand design
journal contribution
posted on 2023-06-08, 22:25 authored by David A BoothNo description supplied
History
Publication status
- Published
Journal
Market Research Society, Journal (U.K.)ISSN
0025-3618Publisher
World Advertising Research Center Ltd.Volume
30Page range
127-146Department affiliated with
- Psychology Publications
Notes
Special Issue on New methods in consumer research, edited by Gordon R. Foxall.Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2015-09-07Usage metrics
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