Rietzler, Katharina (2013) Of highways, turntables and mirror mazes: Metaphors of Americanisation in the history of American philanthropy. Diplomacy and Statecraft, 24 (1). pp. 117-133. ISSN 0959-2296

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Abstract

This exploratory essay reflects on recent scholarship on twentieth-century European–American relations that has used the concept of “Americanisation,” particularly with regard to cultural transfers. The essay analyses how concepts of Americanisation have changed over time and uses the historiography of American philanthropy abroad to illustrate these changes. Whilst most scholars who apply the concept now view Americanisation as a two-way process which entails selective adaptation and transformation, there are subtle differences in emphasis. The essay traces these in the use of metaphors. Two metaphors have achieved prominence recently, the highway and the turntable. Testing both against empirical material taken from the transnational history of American foundations, the article then introduces a third metaphor, the mirror maze, which brings out a neglected dimension, the question of reflexivity.

Item Type:	Article
Schools and Departments:	School of History, Art History and Philosophy > History
Subjects:	E History America > E151 United States (General) > E0740 Twentieth century
Depositing User:	Fiona Allan
Date Deposited:	23 Mar 2015 12:18
Last Modified:	23 Mar 2015 12:18
URI:	http://sro.sussex.ac.uk/id/eprint/53481

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