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Incorporated citizens: multinational high-tech companies and the BoP
In this article, I examine HP’s e-Inclusion program and its implementation in India to show how the high-tech industry’s efforts to alleviate poverty profitably are guided by C. K. Prahalad’s ideas about the Bottom of the Pyramid (BoP), and are framed as digital corporate citizenship activities. While the BoP highlights the importance of new markets for high-tech companies, the discourse of digital corporate citizenship creates an enabling environment in which transnational high-tech companies can gain political access to new consumers at the BoP. The resulting digital corporate citizenship/BoP nexus leads to the extension of governments’ bureaucratic reach and the formation of electronic entrepreneurs.
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Publication status
- Published
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- Published version
Journal
Information Technologies & International DevelopmentISSN
1544-7529Publisher
University of Southern California, Annenberg School for Communication & JournalismIssue
1Volume
8Page range
43-56Department affiliated with
- International Relations Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2015-02-04First Open Access (FOA) Date
2015-02-04First Compliant Deposit (FCD) Date
2015-02-04Usage metrics
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