The "hollowed-out election," or where did all the policy go?

Gaber, Ivor (2013) The "hollowed-out election," or where did all the policy go? Journal of Political Marketing, 12 (2-3). pp. 211-225. ISSN 1537-7857

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An increasing emphasis on personalities, at the expense of party policies, is a trend that has been apparent in UK General Elections for the past two decades. However, the 2010 election saw that trend reach new heights in what is here described as a "hollowed out" election. This article, based on research that investigates the news agendas of the parties and contrasts these with those of the media and the public, seeks to demonstrate the extent to which, with the exception of generalized debate about the state of the economy, there was an almost total absence of policy discussion by the parties and the media during the 2010 campaign. This is attributed to three factors: the impact of the first-ever leaders' televised debates, ideological convergence between the parties, and the fact that the two issues of greatest concern to the public-government spending cuts and immigration-were issues that the parties felt were "too hot to handle.". © 2013 Copyright Crown copyright.

Item Type: Article
Additional Information: Special Issue: The 2010 UK General Election
Schools and Departments: School of Media, Film and Music > Media and Film
Subjects: J Political Science
Depositing User: Sarah Maddox
Date Deposited: 13 Feb 2015 13:05
Last Modified: 03 Jul 2019 01:32

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