Thomas, Lyn (2014) Making ‘quality’, class and gender: audiences and producers of The Archers negotiate meaning online. In: Thornham, Helen and Popple, Simon (eds.) Content cultures: transformations of user generated content in public service broadcasting. I B Tauris, London, pp. 89-112. ISBN 9781780765136

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Abstract

This chapter explores the new ‘producer – consumer’ dynamics discussed by Henry Jenkins (2006a and b) and others (Buckingham and Willett 2009; Klein 2009; Hills 2009; Thomas 2009) through a case-study of a particularly active area of user generated content around a BBC broadcast, the radio soap opera The Archers (BBC Radio, 1951-). It analyses listeners’ interventions and engagements with BBC output in the online spaces around the programme and considers how the production culture evolves in relation to them. It also provides some discussion of the programme itself, thus adopting a (still relatively rarely practised) model of media research where production cultures, audiences and text are studied in combination (Buckingham 1987), and indeed are conceived as interconnected and interdependent sites of cultural production, rather than separate and bounded entities.

Item Type:	Book Section
Keywords:	radio audiences, online fan cultures, radio production, radio soap opera, The Archers
Schools and Departments:	School of Media, Film and Music > Media and Film
Subjects:	H Social Sciences > HM Sociology > HM0621 Culture
Depositing User:	Lyn Thomas
Date Deposited:	18 Sep 2013 13:26
Last Modified:	09 Jul 2014 13:43
URI:	http://sro.sussex.ac.uk/id/eprint/46342

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