Managing innovation: integrating technological, market and organizational change, 5th edition

Managing Innovation is an established best-selling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. The book continues to offer a complete framework for thinking about innovation across technological, market and organizational perspectives, while integrating the latest developments in the field. The new edition features content updates together with a greater focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.