journal.pone.0032377.pdf (217.64 kB)
Spontaneous gender categorization in masking and priming studies: key for distinguishing Jane from John Doe but not Madonna from Sinatra
journal contribution
posted on 2023-06-08, 13:44 authored by Ruth Habibi, Beena KhuranaFacial recognition is key to social interaction, however with unfamiliar faces only generic information, in the form of facial stereotypes such as gender and age is available. Therefore is generic information more prominent in unfamiliar versus familiar face processing? In order to address the question we tapped into two relatively disparate stages of face processing. At the early stages of encoding, we employed perceptual masking to reveal that only perception of unfamiliar face targets is affected by the gender of the facial masks. At the semantic end; using a priming paradigm, we found that while to-be-ignored unfamiliar faces prime lexical decisions to gender congruent stereotypic words, familiar faces do not. Our findings indicate that gender is a more salient dimension in unfamiliar relative to familiar face processing, both in early perceptual stages as well as later semantic stages of person construal
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Publication status
- Published
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- Published version
Journal
PLoS ONEISSN
1932-6203External DOI
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2Volume
7Article number
e32377Department affiliated with
- BSMS Neuroscience Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2012-11-16First Open Access (FOA) Date
2012-11-16First Compliant Deposit (FCD) Date
2012-11-16Usage metrics
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