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Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany

presentation
posted on 2023-06-08, 12:32 authored by Malcolm Stewart, Stan Paliwoda
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History

Publication status

  • Published

Presentation Type

  • paper

Event name

Global Marketing Conference

Event location

Seoul, South Korea

Event type

conference

Event date

19-22 July 2012

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2012-10-29

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