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Antecedents, policies and practices of internet promotional standardisation strategy: a comparison of British MNCs and advertising agencies across the UK, France and Germany
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posted on 2023-06-08, 12:32 authored by Malcolm Stewart, Stan PaliwodaNo description supplied
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Publication status
- Published
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Presentation Type
- paper
Event name
Global Marketing ConferenceEvent location
Seoul, South KoreaEvent type
conferenceEvent date
19-22 July 2012Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-10-29Usage metrics
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