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Stewart, Malcolm and Paliwoda, Stan (2011) Advertising Agency's B2B relationship with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy. In: IMP Conference 2011: Social Media, 31 August-3 September 2011, Glasgow.
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Official URL: http://www.imp2011.org/detailed%20timetable%20for%...
Item Type: | Conference or Workshop Item (Paper) |
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Schools and Departments: | University of Sussex Business School > Business and Management |
Subjects: | H Social Sciences |
Related URLs: | |
Depositing User: | Users 7386 not found. |
Date Deposited: | 13 Jul 2012 09:09 |
Last Modified: | 13 Jul 2012 09:09 |
URI: | http://sro.sussex.ac.uk/id/eprint/40074 |