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Advertising Agency's B2B relationship with MNCs across the UK, France and Germany with particular reference to Internet Promotional Standardisation Strategy

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posted on 2023-06-08, 12:03 authored by Malcolm Stewart, Stan Paliwoda
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History

Publication status

  • Published

Presentation Type

  • paper

Event name

IMP Conference 2011: Social Media

Event location

Glasgow

Event type

conference

Event date

31 August-3 September 2011

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2012-07-13

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