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Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach
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posted on 2023-06-08, 11:53 authored by Sara Parry, Beata Kupiec-Teahan, Rosalind Jones, Marv KhammashNo description supplied
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Publication status
- Published
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- paper
Event name
38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?Event location
Nantes, FranceEvent type
conferenceEvent date
26-29 May 2009Department affiliated with
- Business and Management Publications
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- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-07-05Usage metrics
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