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Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

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posted on 2023-06-08, 11:53 authored by Sara Parry, Beata Kupiec-Teahan, Rosalind Jones, Marv Khammash
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History

Publication status

  • Published

Presentation Type

  • paper

Event name

38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?

Event location

Nantes, France

Event type

conference

Event date

26-29 May 2009

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2012-07-05

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