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Khammash, Marv, Parry, Sara and Jones, Rosalind (2009) Electronic Word-of-Mouth: Why do Consumers Read Product Reviews in Online Opinion Platforms? A Quantitative Study from the UK. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.
Full text not available from this repository.
Official URL: http://2009.emac-online.org/r/default.asp?iId=EFMI...
Item Type: | Conference or Workshop Item (Paper) |
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Schools and Departments: | [error in script]School of Business, Management and Economics > Business and Management |
Subjects: | [error in script]H Social Sciences |
Related URLs: | [error in script] |
Depositing User: | [error in script] |
Date Deposited: | [error in script]05 Jul 2012 12:54 |
Last Modified: | [error in script]12 Dec 2012 17:14 |
URI: | http://sro.sussex.ac.uk/id/eprint/39981 |