Mikheeva, Alexandra, Khammash, Marv, Altunbas, Yener and Jones, Rosalind (2010) Marketing in the Music Industry: Assessment of reality-TV show-facilitated marketing. In: 39th EMAC Conference: The Six Senses - The Essentials of Marketing, 1-4 June 2010, Copenhagen, Denmark.
Full text not available from this repository.Abstract
New technology in the music industry led to changes in the recorded music consumer profile and development of a new marketing channel based on reality-TV talent contest shows, in addition to traditional music industry marketing. This paper investigates the effectiveness of new products launching using reality-TV show-facilitated marketing in comparison with traditional music industry marketing for the period of the years 2002 to 2008. The study shows that projects launched through show-facilitated marketing enjoy a higher level of instant success in the short term, whereas products launched through traditional marketing channels are more successful in the long term.
Item Type: | Conference or Workshop Item (Paper) |
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Keywords: | Music Industry; Marketing Channels; Reality-TV Show-facilitated Marketing; Traditional Music Marketing |
Schools and Departments: | School of Business, Management and Economics > Business and Management |
Subjects: | H Social Sciences |
Depositing User: | Users 7386 not found. |
Date Deposited: | 06 Jul 2012 10:48 |
Last Modified: | 12 Dec 2012 17:10 |
URI: | http://sro.sussex.ac.uk/id/eprint/39977 |