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Barlow, Alexis, Duncan, Peter, Grant, Kevin and Edgar, David (2010) Strategic Information Systems. In: Moutinho, Luiz and Southern, Geoff (eds.) Strategic Marketing Management: A Process Based Approach. Cengage Learning, pp. 104-128. ISBN 9781844800001
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Official URL: http://edu.cengage.co.uk/catalogue/product.aspx?is...
Item Type: | Book Section |
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Schools and Departments: | University of Sussex Business School > Business and Management |
Subjects: | H Social Sciences |
Depositing User: | Kevin Grant |
Date Deposited: | 16 Apr 2012 10:20 |
Last Modified: | 30 Nov 2012 17:12 |
URI: | http://sro.sussex.ac.uk/id/eprint/38652 |