International Business & Market Operations Handbook

Ahmed, Allam and Neddle, David (2002) International Business & Market Operations Handbook. Institute for Practicioners in Credit Insurance and Surety/University of East London/OUP, UK.

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This book provides you with a global perspective and understanding of international business as a context for domestic and international operations and marketing. In addition, it will enable you to become conversant with the theoretical background for international business activities and, in the context of the credit insurance and surety industries, with their links to global and international markets and marketing. The book will also provide a sound grounding in the terminology of international business; an overall perspective of these terminologies within the context of an organisation and a number of tools of analysis with which you can analyse and interpret the role and functions of business, in both internal and external environments.

Item Type: Book
Additional Information: Availabale at:
Schools and Departments: University of Sussex Business School > SPRU - Science Policy Research Unit
Depositing User: Allam Ahmed
Date Deposited: 06 Feb 2012 20:56
Last Modified: 04 Apr 2012 11:58
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