The PorGrow project - An introduction and overview

Millstone, E and Lobstein, T (2007) The PorGrow project - An introduction and overview. Obesity Reviews, 8 (2). pp. 5-6. ISSN 14677881

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Obesity in Europe is reaching epidemic proportions, and Europe's policymakers need more information on the approaches that stakeholders judge effective and consider acceptable. The Policy Options for Responding to the Growing Challenge of Obesity Research Project interviewed food producers, manufacturers and retailers, advertisers and caterers, life insurers, pharmaceutical companies, teachers, public health experts, town planners, advocacy organizations and consumer groups in nine countries: Cyprus, Finland, France, Greece, Hungary, Italy, Poland, Spain and the UK. Interviews were conducted using innovative Multi-Criteria Mapping software which provides reproducible and transparent structured information on the stakeholders' perceptions, judgements and reasons. The results indicate that a comprehensive portfolio of policy measures, integrated into a coherent programme, would be well-supported by a broad coalitions of stakeholders. The costs of such a programme were not considered as important as the potential costs of not taking action. Policymakers can be confident that the great majority of stakeholders recognize the need for action and are prepared to accept their costs, but that the 'upstream' interventions such as marketing controls, planning and transport controls and fiscal measures, will need to be justified in terms of their wider health and social benefits.

Item Type: Article
Additional Information: Issue: SUPPL. 2
Schools and Departments: University of Sussex Business School > SPRU - Science Policy Research Unit
Depositing User: Erik Millstone
Date Deposited: 06 Feb 2012 20:23
Last Modified: 03 Apr 2012 15:31
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