Doyle, Peter, Saunders, John and Wong, Veronica (1992) Competition in Global Markets - A case Study of American and Japanese Competition in the British Market. Journal of International Business Studies, 23 (3). pp. 419-442. ISSN 0047-2506

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Abstract

The results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.

Item Type:	Article
Schools and Departments:	University of Sussex Business School > Business and Management
Depositing User:	Veronica Wong
Date Deposited:	06 Feb 2012 20:15
Last Modified:	01 May 2012 15:14
URI:	http://sro.sussex.ac.uk/id/eprint/24968

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