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Competition in Global Markets - A case Study of American and Japanese Competition in the British Market
journal contribution
posted on 2023-06-08, 05:37 authored by Peter Doyle, John Saunders, Veronica WongThe results of a three-year study of the objectives, strategies and organisation of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.
History
Publication status
- Published
Journal
Journal of International Business StudiesISSN
0047-2506Publisher
Palgrave MacmillanExternal DOI
Issue
3Volume
23Page range
419-442Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-02-06Usage metrics
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