Advertising Methodology and Models For SMEs on Social Networks

The paper analyses the present advertising models on social networks for SMEs and proposes a new advertising methodology. It illustrates the current scenario of advertising on social networks and considers various trends of advertising. The need for a proposed methodology for small business on social networks is also analysed. The summarised implementation of the proposed approach with the Dina Malkova Fashion Company SME is shown, which results in the general recommendation for the company and other SMEs. The paper also discusses the advantages of the proposed methodology, the precautions to be taken post implementation and highlights the possibilities for future development.