Advertising Methodology and Models For SMEs on Social Networks

Beloff, N and Pandya, P (2010) Advertising Methodology and Models For SMEs on Social Networks. In: IEEE ITAPP 2010: International Conference on Internet Technology and Applications 2010, Wuhan.

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The paper analyses the present advertising models on social networks for SMEs and proposes a new advertising methodology. It illustrates the current scenario of advertising on social networks and considers various trends of advertising. The need for a proposed methodology for small business on social networks is also analysed. The summarised implementation of the proposed approach with the Dina Malkova Fashion Company SME is shown, which results in the general recommendation for the company and other SMEs. The paper also discusses the advantages of the proposed methodology, the precautions to be taken post implementation and highlights the possibilities for future development.

Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Engineering and Informatics > Informatics
Depositing User: Natalia Beloff
Date Deposited: 06 Feb 2012 19:26
Last Modified: 12 Apr 2012 14:44
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