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Rolling out new products across country markets: An empirical study of causes of delays

journal contribution
posted on 2023-06-07, 22:31 authored by George M Chryssochoidis, Veronica Wong
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History

Publication status

  • Published

Journal

Journal of Product Innovation Management

ISSN

0737-6782

Publisher

Wiley-Blackwell

Issue

1

Volume

15

Page range

16-41

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2012-02-06

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