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'Just a Slogan': Individualism, post-feminism, and female subjectivity in consumerist China
journal contribution
posted on 2023-06-07, 21:23 authored by Sue Thornham, Feng PengpengThe past 10 years have seen a huge influx of women's fashion magazines into the urban centres of mainland China. This article explores shifting conceptions of female identity in the "new" consumerist China via an examination both of the magazines themselves and of the young women who are their target readers. Based on interviews conducted with young women in Guangzhou, the interpretive structures through which they discuss the images they found in the magazines are analysed, and the ways in which they negotiate both the identities on offer in the magazines and the contradictions between these identity positions and those experienced elsewhere in their lives. Arguing that, despite their lack of self-reflexivity, the images found in these magazines offer no greater promise of a coherent femininity than their western counterparts, it draws comparisons with the post-feminism of contemporary western popular culture through a shared loss of a specifically feminist subject position.
History
Publication status
- Published
Journal
Feminist Media StudiesISSN
1468-0777Publisher
Taylor & FrancisExternal DOI
Issue
2Volume
10Page range
195 -211Pages
17.0Department affiliated with
- Media and Film Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-02-06Usage metrics
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