Biased assimilation: the role of source position

Greitemeyer, Tobias, Fischer, Peter, Frey, Dieter and Schultz-Hardt, Stefan (2009) Biased assimilation: the role of source position. European Journal of Social Psychology, 39 (1). pp. 22-39. ISSN 0046-2772

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Biased assimilation is the tendency to evaluate belief-consistent information more positively than belief-inconsistent information. Previous research has demonstrated that biased assimilation is due to an inconsistency between an argument and the recipient's position toward this argument. The present research revealed that an inconsistency between a source's position (independently of the argument) and the recipient's position is also responsible for biased assimilation. In two studies, participants evaluated arguments stated by a politician. Party affiliation of the politician was correctly labeled, incorrectly labeled, or not labeled. The politicians' arguments were evaluated more favorably by their respective voters when party affiliation was correctly labeled. This biased evaluation diminished when party affiliation was not labeled and even slightly reversed when party affiliation was incorrectly labeled. Copyright © 2008 John Wiley & Sons, Ltd.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Depositing User: EPrints Services
Date Deposited: 31 Jan 2013 10:18
Last Modified: 31 Jan 2013 10:18
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