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Biased assimilation: the role of source position

journal contribution
posted on 2023-06-07, 19:03 authored by Tobias Greitemeyer, Peter Fischer, Dieter Frey, Stefan Schultz-Hardt
Biased assimilation is the tendency to evaluate belief-consistent information more positively than belief-inconsistent information. Previous research has demonstrated that biased assimilation is due to an inconsistency between an argument and the recipient's position toward this argument. The present research revealed that an inconsistency between a source's position (independently of the argument) and the recipient's position is also responsible for biased assimilation. In two studies, participants evaluated arguments stated by a politician. Party affiliation of the politician was correctly labeled, incorrectly labeled, or not labeled. The politicians' arguments were evaluated more favorably by their respective voters when party affiliation was correctly labeled. This biased evaluation diminished when party affiliation was not labeled and even slightly reversed when party affiliation was incorrectly labeled. Copyright © 2008 John Wiley & Sons, Ltd.

History

Publication status

  • Published

Journal

European Journal of Social Psychology

ISSN

0046-2772

Publisher

John Wiley and Sons

Issue

1

Volume

39

Page range

22-39

Department affiliated with

  • Psychology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2013-01-31

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