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Biased assimilation: the role of source position
journal contribution
posted on 2023-06-07, 19:03 authored by Tobias Greitemeyer, Peter Fischer, Dieter Frey, Stefan Schultz-HardtBiased assimilation is the tendency to evaluate belief-consistent information more positively than belief-inconsistent information. Previous research has demonstrated that biased assimilation is due to an inconsistency between an argument and the recipient's position toward this argument. The present research revealed that an inconsistency between a source's position (independently of the argument) and the recipient's position is also responsible for biased assimilation. In two studies, participants evaluated arguments stated by a politician. Party affiliation of the politician was correctly labeled, incorrectly labeled, or not labeled. The politicians' arguments were evaluated more favorably by their respective voters when party affiliation was correctly labeled. This biased evaluation diminished when party affiliation was not labeled and even slightly reversed when party affiliation was incorrectly labeled. Copyright © 2008 John Wiley & Sons, Ltd.
History
Publication status
- Published
Journal
European Journal of Social PsychologyISSN
0046-2772Publisher
John Wiley and SonsExternal DOI
Issue
1Volume
39Page range
22-39Department affiliated with
- Psychology Publications
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- No
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- Yes
Legacy Posted Date
2013-01-31Usage metrics
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