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Theoretical and applied issues in the provision of information about absolute and relative risk
journal contribution
posted on 2023-06-07, 18:48 authored by Peter Harris, Paul Sparks, Monique RaatsKlein (1997) found that participants were more influenced by information about their comparative risk standing than information about their absolute risk standing. If reliable, these findings have important implications for understanding and improving risk communication. In this paper we report the findings of several unsuccessful attempts by us to replicate Klein's findings in the UK, using one of his experimental paradigms, and discuss the findings of other recent attempts to replicate his work. Findings are inconsistent from study to study but, overall, provide some evidence that people respond to comparative and not just to absolute risk information. Issues that need to be addressed systematically in future research include: the ambiguity of absolute information, proportional differences in risk magnitude, cross-cultural and individual differences in preferences for social comparison information, and the systematic exploration of responses to absolute and comparative risk information in real choice situations.
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Publication status
- Published
Journal
Risk Decision and PolicyISSN
1357-5309External DOI
Issue
2Volume
7Page range
153-163Department affiliated with
- Psychology Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-02-06Usage metrics
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