Just another face in the crowd? Distinctiveness seeking in Sweden and Britain

Eriksson, Emma L, Becker, Maja and Vignoles, Vivian L (2011) Just another face in the crowd? Distinctiveness seeking in Sweden and Britain. Psychological Studies, 56 (1). pp. 125-134. ISSN 0033-2968

Full text not available from this repository.


Previous literature on the impact of culture on distinctiveness seeking shows diverging predictions and inconclusive results. We propose that this may be partly due to the fact that distinctiveness can be sought on various levels of awareness. We theorize that cultural values will influence explicit, intentional forms of distinctiveness seeking, but will not necessarily moderate the underlying strength of the identity motive for distinctiveness. Participants in the UK and Sweden completed a measure of cultural values and explicit and implicit measures of distinctiveness seeking. National differences were found in two explicit measures of distinctiveness seeking, and these were partially mediated by individual differences in value priorities. However, no difference was found in our implicit measure of the distinctiveness motive. These findings highlight the importance of attending to the multi-faceted and culturally flexible nature of identity motives

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Depositing User: Vivian Vignoles
Date Deposited: 29 Jan 2013 15:33
Last Modified: 26 Jun 2013 13:36
URI: http://sro.sussex.ac.uk/id/eprint/13864
📧 Request an update