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Moderator effects of attitudinal ambivalence on attitude-behaviour relationships

journal contribution
posted on 2023-06-07, 18:11 authored by Mark Conner, Paul Sparks, Rachel Povey, Rhiannon James, Richard Shepherd, Christopher J Armitage
Attitudinal ambivalence is generally construed as existing when the same attitude object is evaluated simultaneously as both positive and negative. The present research examined the moderating role of attitudinal ambivalence (as assessed by split-semantic differential measure) on the relationship between bipolar semantic differential measures of attitude and subsequent behaviour using moderated regression analysis. In Study 1, higher levels of attitudinal ambivalence were shown to result in weaker attitude-behaviour relationships for eating a low-fat diet (N = 140) and eating 5 portions of fruit and vegetables per day (N = 142). Study 2 (N = 361) replicated this effect when also including a measure of past behaviour for eating a low-fat diet. Implications for understanding the relationship between attitudes and behaviour are discussed

History

Publication status

  • Published

Journal

European Journal of Social Psychology

ISSN

0046-2772

Issue

5

Volume

32

Page range

705-718

Department affiliated with

  • Psychology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2012-02-06

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