Halliwell, Emma, Dittmar, Helga and Orsborn, Amber (2007) The effects of exposure to muscular male models amongst men who use the gym and non-exercisers: the moderating role of exercising to increase muscle strength. Body Image, 4 (3). pp. 278-287. ISSN 1740-1445

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Abstract

This study examines the effects of exposure to the muscular male body ideal on body-focused negative affect among male gym users and non-exercisers. As hypothesized, the impact of media exposure depended on men's exercise status. Non-exercisers (n = 58) reported greater body-focused negative affect after exposure to images of muscular male models than after neutral images (no model controls), whereas gym users (n = 58) showed a tendency for less body-focused negative affect after the model images than after the control images. Furthermore, the extent to which gym users were motivated to increase strength and muscularity moderated these exposure effects; men who reported stronger strength and muscularity exercise motivation reported a greater degree of self-enhancement after exposure to the muscular ideal. The findings are interpreted with respect to likely differences in motives for social comparisons.

Item Type:	Article
Additional Information:	Co-author
Schools and Departments:	School of Psychology > Psychology
Depositing User:	Helga Dittmar
Date Deposited:	06 Feb 2012 15:33
Last Modified:	06 Feb 2017 10:12
URI:	http://sro.sussex.ac.uk/id/eprint/13252

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