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Managing marketing strategies at Tesla, Inc in 2023
Tesla, Inc (Tesla, for short) was experiencing one of the most challenging periods in its entire 20-year history. The stock (TSLA) fell off a cliff, having lost approximately 69% of its year-to-date value on the 30th of December 2022. Despite the effort from CEO Elon Musk and the whole company, Tesla missed its targets, selling fewer cars than expected in 2022. Tesla and CEO Elon Musk must urgently re-consider its marketing strategy to meet its long-term target of delivering 20 million cars annually by 2030.
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Publication status
- Published
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- Accepted version
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The Case CentrePublisher
The Case CentreDepartment affiliated with
- Strategy and Marketing Publications
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University of SussexFull text available
- Yes
Peer reviewed?
- No
Staff notes
Permanent embargo on files requested by The Case CentreLegacy Posted Date
2023-02-20First Open Access (FOA) Date
2023-02-20First Compliant Deposit (FCD) Date
2023-02-17Usage metrics
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