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Messages focused on the effect of alcohol on the immune system boosted intention to adhere to alcohol intake guidelines during Covid 19 lockdown.pdf (1.39 MB)

Messages focused on the effect of alcohol on the immune system boosted intention to adhere to alcohol intake guidelines during Covid-19 lockdown

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posted on 2023-06-10, 05:32 authored by Fiona Catherine WalkerFiona Catherine Walker, Richard De VisserRichard De Visser
Objective Research shows that personal relevance may affect the impact of alcohol-related health information. This study explored alcohol consumption during the UK Covid-19 lockdown, and whether a message emphasising the effect of alcohol on the immune system was more effective in altering intentions to follow low-risk drinking guidelines than other messages about the effects of alcohol on health. Methods & Measures From April to June 2020, 953 drinkers completed an online questionnaire, and were randomly allocated to exposure to a control condition or one of three messages emphasising the impact of alcohol on: the immune system; mental health; or physical health. Outcome variables were: concern about alcohol intake, and intention to adhere to low-risk drinking guidelines. Results Pre-post ANCOVAs revealed that participants in the immunity message group had significantly stronger intention to adhere to low-risk guidelines than the control group (after controlling for initial intention). Concern for the effect of alcohol on health was not significantly affected. Conclusion During Covid-19 lockdown, a message emphasising the impact of alcohol on the immune-system had a greater effect on intention to observe low-risk drinking guidelines than other messages. Contextually relevant messages could be used for alcohol health campaigns and for improving alcohol labelling.

History

Publication status

  • Published

File Version

  • Published version

Journal

Psychology & Health

ISSN

0887-0446

Publisher

Informa UK Limited

Page range

1-16

Department affiliated with

  • Primary Care and Public Health Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2022-11-24

First Open Access (FOA) Date

2022-11-24

First Compliant Deposit (FCD) Date

2022-11-23

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