Export market orientation: an integrative review and directions for future research

İpek, İlayda and Bıçakcıoğlu-Peynirci, Nilay (2020) Export market orientation: an integrative review and directions for future research. International Business Review, 29 (4). a101659 1-19. ISSN 0969-5931

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A firm's export market orientation has long been interest of several scholars and has received theoretical and empirical research attention in the international business literature. In response, this study endeavors to critically investigate and synthesize the empirical body of research on the export market orientation phenomenon in relation to theoretical issues, context, characteristics - consisting of conceptual approaches and direct and indirect interrelationships among the constructs of interest -, and methodology. Within the scope of this systematic and comprehensive review, 80 studies on export market orientation published between 1998 and 2018 were subjected to a content-analysis. The findings delineate that in spite of the significant progress in the knowledge of export market orientation, particular concerns should be addressed to make the export market orientation literature move toward maturity.

Item Type: Article
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 01 Nov 2022 13:13
Last Modified: 01 Nov 2022 13:15
URI: http://sro.sussex.ac.uk/id/eprint/108812

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