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Export market orientation: an integrative review and directions for future research
journal contribution
posted on 2023-06-10, 05:18 authored by Ilayda Ipek, Nilay Bicakcioglu-PeynirciNilay Bicakcioglu-PeynirciA firm's export market orientation has long been interest of several scholars and has received theoretical and empirical research attention in the international business literature. In response, this study endeavors to critically investigate and synthesize the empirical body of research on the export market orientation phenomenon in relation to theoretical issues, context, characteristics - consisting of conceptual approaches and direct and indirect interrelationships among the constructs of interest -, and methodology. Within the scope of this systematic and comprehensive review, 80 studies on export market orientation published between 1998 and 2018 were subjected to a content-analysis. The findings delineate that in spite of the significant progress in the knowledge of export market orientation, particular concerns should be addressed to make the export market orientation literature move toward maturity.
History
Publication status
- Published
File Version
- Accepted version
Journal
International Business ReviewISSN
0969-5931Publisher
ElsevierExternal DOI
Issue
4Volume
29Page range
a101659 1-19Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2022-11-01First Open Access (FOA) Date
2022-11-01First Compliant Deposit (FCD) Date
2022-11-01Usage metrics
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