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Informing versus generating a discussion: Comparing two approaches to encouraging mitigation of soil erosion among Maasai pastoralists
journal contribution
posted on 2023-06-10, 05:07 authored by Anna RabinovichAnna Rabinovich, Vladimir Zhischenko, Mona Nasseri, Stacy C Heath, Alpha Laizer, Francis Mkilema, Aloyce Patrick, Maarten Wynants, William H Blake, Kelvin Mtei, Patrick NdakidemiSoil erosion is a critical problem for pastoralist societies that rely on healthy grazing land for their livelihoods. Previous research suggests that unsustainable land management practice is one of the factors exacerbating soil erosion, and that willingness to adjust this practice is closely linked to community land protection norms. The present research explores approaches to building stronger community norms and intentions linked to mitigating soil erosion among Maasai pastoralists in Northern Tanzania. In particular, we compare two impact approaches based on the information deficit model (exposure to scientific information) and the social identity framework (a group-based discussion). The results demonstrate that the information deficit approach results in stronger perceived land protection norms and, indirectly, stronger intentions, as compared to the discussion-based approach. We discuss contextual features that should be taken into account when interpreting these findings and suggest these may be key for impact approach choices.
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Publication status
- Published
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- Published version
Journal
Journal of Environmental PsychologyISSN
0272-4944Publisher
ElsevierExternal DOI
Volume
84Page range
a101885 1-9Department affiliated with
- Psychology Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2022-10-18First Open Access (FOA) Date
2023-01-17First Compliant Deposit (FCD) Date
2022-10-17Usage metrics
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