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Informing versus generating a discussion: Comparing two approaches to encouraging mitigation of soil erosion among Maasai pastoralists

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posted on 2023-06-10, 05:07 authored by Anna RabinovichAnna Rabinovich, Vladimir Zhischenko, Mona Nasseri, Stacy C Heath, Alpha Laizer, Francis Mkilema, Aloyce Patrick, Maarten Wynants, William H Blake, Kelvin Mtei, Patrick Ndakidemi
Soil erosion is a critical problem for pastoralist societies that rely on healthy grazing land for their livelihoods. Previous research suggests that unsustainable land management practice is one of the factors exacerbating soil erosion, and that willingness to adjust this practice is closely linked to community land protection norms. The present research explores approaches to building stronger community norms and intentions linked to mitigating soil erosion among Maasai pastoralists in Northern Tanzania. In particular, we compare two impact approaches based on the information deficit model (exposure to scientific information) and the social identity framework (a group-based discussion). The results demonstrate that the information deficit approach results in stronger perceived land protection norms and, indirectly, stronger intentions, as compared to the discussion-based approach. We discuss contextual features that should be taken into account when interpreting these findings and suggest these may be key for impact approach choices.

History

Publication status

  • Published

File Version

  • Published version

Journal

Journal of Environmental Psychology

ISSN

0272-4944

Publisher

Elsevier

Volume

84

Page range

a101885 1-9

Department affiliated with

  • Psychology Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2022-10-18

First Open Access (FOA) Date

2023-01-17

First Compliant Deposit (FCD) Date

2022-10-17

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