GunsoyEtAl_Accepted_Honor&GoalPursuit_10.11.2022.pdf (899.39 kB)
Goal derailment and goal persistence in response to honor threats
journal contribution
posted on 2023-06-10, 05:04 authored by Ceren Günsoy, Susan E Cross, Vanessa Castillo, Ayse UskulAyse Uskul, Arzu Wasti, Phia S Salter, Pelin Gul, Adrienne Carter-Sowell, Afsar Yegin, Betul Altunsu, Jaren D Crist, Michael PerezIn honor cultures, maintaining a positive moral reputation (e.g., being known as an honest person) is highly important, whereas in dignity cultures self-respect (e.g., competence and success) is strongly emphasized. Depending on their cultural background, people respond differently to threats to these two dimensions of honor. In two studies, we examined the effects of morality-focused and competence-focused threats on people’s goal pursuit in two honor cultures (Turkey, Southern U.S., & Latinx) and in a dignity culture (Northern U.S.). In Study 1, Turkish participants were more likely to reject a highly qualified person as a partner in a future task if that person threatened their morality (vs. no-threat), even though this meant letting go of the goal of winning an award. Participants from the U.S. honor and dignity groups, however, were equally likely to choose the people who gave them threatening and neutral feedback. In Study 2, Turkish and U.S. honor participants were more likely to persist in a subsequent goal after receiving a morality threat (vs. no-threat), whereas U.S. dignity participants were more likely to persist in a subsequent goal after receiving a competence threat (vs. no-threat). These results show that people’s responses to honor threats are influenced by the dominant values of their culture and by the tools that are available to them to potentially restore their reputation (e.g., punishing the offender vs. working hard on a different task). This research can have implications for multicultural contexts in which people can have conflicting goals, such as diverse work environments.
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of Cross-Cultural PsychologyISSN
0022-0221Publisher
SAGEExternal DOI
Page range
1-20Department affiliated with
- Psychology Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2022-10-12First Open Access (FOA) Date
2022-10-12First Compliant Deposit (FCD) Date
2022-10-12Usage metrics
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