Xheneti, Mirela and Karki, Shova Thapa (2022) Exploring societal value creation through women’s informal entrepreneurial activities in Nepal - a narrative approach. In: Yousafzai, Shumaila, Henry, Colette, Boddington, Monique, Sheikh, Shandana and Fayolle, Alain (eds.) Research Handbook of Women’s Entrepreneurship and Value Creation. Edward Elgar Publishing, pp. 246-260. ISBN 9781789901368

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Abstract

This chapter explores how informal women entrepreneurs in a developing country context create value through nurturing social relations in their communities. Focusing on the rich narratives of three women entrepreneurs in three cities in Nepal, we illustrate the richness of life experiences and the economic and socio-cultural characteristics of their contexts with implications for societal value creation. Particularly, we highlight three different ways through which women entrepreneurs create value - changing perceptions about women’s work, supporting other women in the community by providing employment opportunities, and acting as role models in their communities. Overall, our chapter contributes to the existing literature on value creation beyond profit, including non-economic value creation by emphasising the role of context in shaping women’s choices.

Item Type:	Book Section
Schools and Departments:	University of Sussex Business School > Strategy and Marketing
SWORD Depositor:	Mx Elements Account
Depositing User:	Mx Elements Account
Date Deposited:	16 Sep 2022 10:49
Last Modified:	16 Sep 2022 10:49
URI:	http://sro.sussex.ac.uk/id/eprint/107961

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