The Yellow Teddybears: exploitation as education

The Yellow Teddybears (1963, Robert Hartford-Davis, UK: Animated Motion Pictures, Tekli British Productions) was based on the supposed-true story of schoolgirls who wore yellow “Golly” badges (the metal kind you saved Robertson's jam labels for) to signify that they had lost their virginity. This ‘X’ film is sympathetic in tone to the viewpoint of the schoolgirls and condemns the outdated attitudes of parents and authority figures, as represented by the school governors. Compton-Tekli had been formed in 1960. They had already produced one nudist documentary film and one fully-fledged feature film, which both relied on the tried and tested formula of dressing up exploitation themes as education as a way of justifying their controversial subject matter. To discuss this, the chapter coins the term 'Sex/Altruism binary'. The chapter draws on archival material to explore the promotion of the film as a tool for improving the nation’s sex education.