SO Accept Crowdfunding MANUSCRIPT FINAL.pdf (583.73 kB)
EXPRESS: creating complementarities: how entrepreneurs mobilize crowdfunding and local ecosystems
journal contribution
posted on 2023-06-10, 03:45 authored by Stephan ManningStephan Manning, Madeleine Rauch, Stanislav VavilovEntrepreneurs increasingly tap into both spatial and digital resource environments to mobilize critical resources in support of new ventures. Yet we know surprisingly little about how entrepreneurs make joint use of these environments. Linking the recent debate on spatial and digital affordances to the resource mobilization literature, this study examines how entrepreneurs mobilize critical resources from local ecosystems and the crowdfunding platform Kickstarter in complementary ways. We discuss two strategies of resource mobilization: (1) The circular strategy, which is mainly applied by social ventures, leverages community narratives and support for crowdfunding campaigns to strengthen and expand the very community support the campaigns are based on. (2) The cumulative strategy, which is mainly applied by commercial high-tech ventures, mobilizes the symbolic value of local institutional ties to attract crowdfunding backers, and uses crowdfunding success to attract new resource-holders in local ecosystems. Our findings contribute to research on entrepreneurial resource mobilization and our understanding of the interplay of spatial and digital affordances.
History
Publication status
- Published
File Version
- Accepted version
Journal
Strategic OrganizationISSN
1476-1270Publisher
SAGE PublicationsExternal DOI
Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2022-05-30First Open Access (FOA) Date
2022-05-30First Compliant Deposit (FCD) Date
2022-05-30Usage metrics
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