University of Sussex
Browse
SO Accept Crowdfunding MANUSCRIPT FINAL.pdf (583.73 kB)

EXPRESS: creating complementarities: how entrepreneurs mobilize crowdfunding and local ecosystems

Download (583.73 kB)
journal contribution
posted on 2023-06-10, 03:45 authored by Stephan ManningStephan Manning, Madeleine Rauch, Stanislav Vavilov
Entrepreneurs increasingly tap into both spatial and digital resource environments to mobilize critical resources in support of new ventures. Yet we know surprisingly little about how entrepreneurs make joint use of these environments. Linking the recent debate on spatial and digital affordances to the resource mobilization literature, this study examines how entrepreneurs mobilize critical resources from local ecosystems and the crowdfunding platform Kickstarter in complementary ways. We discuss two strategies of resource mobilization: (1) The circular strategy, which is mainly applied by social ventures, leverages community narratives and support for crowdfunding campaigns to strengthen and expand the very community support the campaigns are based on. (2) The cumulative strategy, which is mainly applied by commercial high-tech ventures, mobilizes the symbolic value of local institutional ties to attract crowdfunding backers, and uses crowdfunding success to attract new resource-holders in local ecosystems. Our findings contribute to research on entrepreneurial resource mobilization and our understanding of the interplay of spatial and digital affordances.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Strategic Organization

ISSN

1476-1270

Publisher

SAGE Publications

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2022-05-30

First Open Access (FOA) Date

2022-05-30

First Compliant Deposit (FCD) Date

2022-05-30

Usage metrics

    University of Sussex (Publications)

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC