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Does technology make us more or less sociable? The effects of smart surveillance technologies on citizens’ sociability
conference contribution
posted on 2023-06-10, 03:23 authored by Emanuela StagnoEmanuela Stagno, Matilda Dorotic, Luk WarlopArtificial Intelligence (AI) helps governments offer citizens important benefits like disease control or crime prevention. Although publicly deployed AI monitoring systems can be seen as neutral tools to be evaluated on efficiency, this approach does not consider their potential social repercussions. Will citizens still help each other when technology can do the work from them? Drawing on the literature of bystander effect and social norms, in this paper we propose that surveillance technology might make us more or less sociable depending on the extent to which technology is seen as active or passive social actor. Two studies show that people believe they will help less when the technology is anthropomorphic, allocating part of the responsibility to intervene to the technology itself. Moreover, people partially tend to help more when they are observed by a non-anthropomorphic camera. Our findings contribute to the current debate on the effect of smart technologies on behavior.
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Publication status
- Published
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- Published version
Journal
Proceedings of the European Marketing Academy 50thPublisher
EMACArticle number
A2021-94277Event name
EMAC 2021 Annual ConferenceEvent location
MadridEvent type
conferenceEvent date
May 25-28, 2021Department affiliated with
- Strategy and Marketing Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2022-05-05First Compliant Deposit (FCD) Date
2022-05-05Usage metrics
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