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Does technology make us more or less sociable? The effects of smart surveillance technologies on citizens’ sociability

conference contribution
posted on 2023-06-10, 03:23 authored by Emanuela StagnoEmanuela Stagno, Matilda Dorotic, Luk Warlop
Artificial Intelligence (AI) helps governments offer citizens important benefits like disease control or crime prevention. Although publicly deployed AI monitoring systems can be seen as neutral tools to be evaluated on efficiency, this approach does not consider their potential social repercussions. Will citizens still help each other when technology can do the work from them? Drawing on the literature of bystander effect and social norms, in this paper we propose that surveillance technology might make us more or less sociable depending on the extent to which technology is seen as active or passive social actor. Two studies show that people believe they will help less when the technology is anthropomorphic, allocating part of the responsibility to intervene to the technology itself. Moreover, people partially tend to help more when they are observed by a non-anthropomorphic camera. Our findings contribute to the current debate on the effect of smart technologies on behavior.

History

Publication status

  • Published

File Version

  • Published version

Journal

Proceedings of the European Marketing Academy 50th

Publisher

EMAC

Article number

A2021-94277

Event name

EMAC 2021 Annual Conference

Event location

Madrid

Event type

conference

Event date

May 25-28, 2021

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2022-05-05

First Compliant Deposit (FCD) Date

2022-05-05

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