1-s2.0-S2214629622001153-main.pdf (2.99 MB)
Customer engagement strategies in retail electricity markets: a comprehensive and comparative review
journal contribution
posted on 2023-06-10, 03:13 authored by Harrison Hampton, Aoife Foley, Dylan Furszyfer Del RioDylan Furszyfer Del Rio, Beatrice Smyth, David Laverty, Brian CaulfieldRetail electricity markets require development to ensure efficient and equitable pass through of wholesale electricity costs to customers. Customer engagement has been heralded as a concept to improve the wholesale-to-retail link, better harness flexible demand loads and co-ordinate distributed renewable generation and storage. This study reviews the state-of-the-art customer engagement trends in retail electricity markets, and in doing so, it first establishes a definition of customer engagement in the context of retail electricity markets. Second, the paper identifies that literature on customer engagement revolves around three key strategic themes, namely ‘Customer Focus’, ‘Tariff Design’ and ‘Innovation’. Third, the paper systematically provides a comprehensive review of these customer engagement strategies in retail electricity markets. Finally, the study identifies the technical, market and social requirements to deliver an innovative retail electricity market structure to decarbonise society. This paper's crucial and novel policy recommendation is that integrating market mechanisms and technology (i.e. cross-linking across the three customer engagement strategy themes) is required to ensure robust and efficient retail electricity market operation as society advances to a net zero economy. The study concludes with the establishment of eight future research directions of customer engagement for retail electricity market design.
History
Publication status
- Published
File Version
- Published version
Journal
Energy Research & Social ScienceISSN
2214-6296Publisher
ElsevierExternal DOI
Volume
90Page range
1-17Article number
a102611Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2022-04-22First Open Access (FOA) Date
2022-04-22First Compliant Deposit (FCD) Date
2022-04-22Usage metrics
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