Entrepreneurs’ decisions in perceived environmental uncertainty

Zayadin, Rana, Zucchella, Antonella, Anand, Amitabh, Jones, Paul and Ameen, Nisreen (2022) Entrepreneurs’ decisions in perceived environmental uncertainty. British Journal of Management. pp. 1-18. ISSN 1045-3172

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This research advances the understanding of entrepreneurial decisions in the context of perceived uncertainty related to regional political instability. Using qualitative data from a sample of 29 entrepreneurs, we captured the entrepreneurs’ perceptions of uncertainty and how these perceptions informed their judgement and led to confidence in their decisions. The perceptions of uncertainty that influenced the entrepreneurs’ decision-making were grouped into three main categories: efforts to understand changes in regional markets; efforts to understand changes in local markets; and identifying multiple and compounded layers of uncertainty. The entrepreneurs’ decisions were informed by the interactions between their perceptions of a dynamic and changing environment and their judgements about mobilizing resources in response to that environment. The findings of this research extend the current understanding of how entrepreneurs use judgement to arrive at decisions in contexts of uncertainty and highlight the dynamic relationship between individuals and context. The research has theoretical and practical implications for developing and leveraging entrepreneurial decision-making in uncertain environments.

Item Type: Article
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 21 Mar 2022 10:16
Last Modified: 21 Apr 2022 12:45
URI: http://sro.sussex.ac.uk/id/eprint/104953

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