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On the front line of the circular economy: the entrepreneurial, identity and institutional work of a female entrepreneur towards the circular transition
journal contribution
posted on 2023-06-10, 02:32 authored by Odul BozkurtOdul Bozkurt, Mirela XhenetiMirela Xheneti, VickyThis article traces the experiences of Vicky, a female entrepreneur who runs a circular business that produces swim and activewear from regenerated fishing nets. The idea of a circular economy, which moves away from the linear economic model based on a make-use-dispose logic towards the elimination of waste and a sustainable use of the world’s resources, has rapidly gained popularity. Vicky’s story highlights the often overlooked but critical role of small businesses and their owners in this systemic change. Vicky performs three intertwined but distinct forms of work – entrepreneurial work on the business, identity work on the self and institutional work on the wider world – that all contribute to the circular transition. At the same time, Vicky exemplifies an alternative approach to entrepreneurship through a relational interpretation of circularity. Her case draws attention to how the labour of actors in the grassroots propels large-scale transitions.
History
Publication status
- Published
File Version
- Published version
Journal
Work, Employment and SocietyISSN
0950-0170Publisher
SAGE PublicationsExternal DOI
Issue
1Volume
36Page range
156-166Department affiliated with
- Management Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2022-02-07First Open Access (FOA) Date
2022-02-07First Compliant Deposit (FCD) Date
2022-02-07Usage metrics
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