Owning or sharing? How feeling financially constrained decreases participation in access-based services

Stagno, Emanuela, Knoferle, Klemens and Warlop, Luk (2021) Owning or sharing? How feeling financially constrained decreases participation in access-based services. Association for Consumer Research Conference 2020, Paris, October 1-4, 2020. Published in: Advances in Consumer Research. 48 1207-1207. ACR, Duluth, MN.

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Abstract

Feeling financially constrained influences consumer attention, and behaviors. We propose that this feeling also affects the propensity to engage in alternative consumption modes; namely, access-based consumption. Two experiments test whether financially constrained consumers are less willing to participate in access-based services. The preliminary findings seem to not support our hypothesis.

Item Type: Conference Proceedings
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 22 Oct 2021 11:30
Last Modified: 01 Nov 2021 15:31
URI: http://sro.sussex.ac.uk/id/eprint/102421

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