Stagno, Emanuela, Knoferle, Klemens and Warlop, Luk (2021) Owning or sharing? How feeling financially constrained decreases participation in access-based services. Association for Consumer Research Conference 2020, Paris, October 1-4, 2020. Published in: Advances in Consumer Research. 48 1207-1207. ACR, Duluth, MN.
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Abstract
Feeling financially constrained influences consumer attention, and behaviors. We propose that this feeling also affects the propensity to engage in alternative consumption modes; namely, access-based consumption. Two experiments test whether financially constrained consumers are less willing to participate in access-based services. The preliminary findings seem to not support our hypothesis.
Item Type: | Conference Proceedings |
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Schools and Departments: | University of Sussex Business School > Strategy and Marketing |
SWORD Depositor: | Mx Elements Account |
Depositing User: | Mx Elements Account |
Date Deposited: | 22 Oct 2021 11:30 |
Last Modified: | 01 Nov 2021 15:31 |
URI: | http://sro.sussex.ac.uk/id/eprint/102421 |
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