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Seeding for quality of platform complements: evidence from Amazon’s Alexa ecosystem

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conference contribution
posted on 2023-06-10, 01:18 authored by Runyu ShiRunyu Shi, Aleksi Aaltonen, Ola Henfridsson
An important objective for digital platform governance is to ensure the creation of high-quality complements. For nascent platforms, complements are typically the main force in attracting early adopters and, consequently, further improving platform’s attractiveness to potential complementors. In this research-in-progress paper, we study seeding – direct financial support to selected complements by the platform owner – as an indirect governance mechanism in motivating the complement quality improvement in general. The dataset consists of 499 connected home complements on Amazon’s Alexa platform that were released during the first three years after the platform launch. The preliminary findings reveal that complements launched after platform owner’s seeding actions generally show better quality. Such a quality improvement effect seems to be reinforced if the platform owner can conduct repetitive seeding on the same complement. However, the effectiveness of repetitive seeding may vary depending on the investment and the maturity of the target complement’s business.

History

Publication status

  • Published

File Version

  • Published version

Journal

PACIS 2019 Proceedings

Publisher

AIS eLibrary

Page range

1-8

Article number

a138

Event name

Twenty-Third Pacific Asia Conference on Information Systems

Event location

China

Event type

conference

Event date

8 - 12 July 2019

Department affiliated with

  • Management Publications

Full text available

  • Yes

Legacy Posted Date

2021-10-06

First Open Access (FOA) Date

2021-11-05

First Compliant Deposit (FCD) Date

2021-10-06

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