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The convergence of business and economics principles
journal contribution
posted on 2023-06-10, 00:56 authored by Michael Chibba, John Da Silva LuizJohn Da Silva LuizHow did Starbucks grow from its origins as a purveyor of roasted coffee beans to its ubiquitous presence, in a few decades, as the leading global coffee chain? What are the business and economics principles of its phenomenal growth? The firm’s rise rests on the mantra and guiding belief that doing good is good for business, as this promotes trust (an emerging economic concept) in the Starbucks brand. Drawing from practice-based observations made over many years, and accompanying analysis, we sketch the ten pillars of Starbucks’s impressive success. Finally, this article delineates the linkages to behavioural economics.
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Publication status
- Published
File Version
- Accepted version
Journal
World EconomicsISSN
1468-1838Publisher
Economic and Financial PublishingIssue
3Volume
22Page range
141-156Department affiliated with
- Strategy and Marketing Publications
Research groups affiliated with
- International Business Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2021-09-13First Compliant Deposit (FCD) Date
2021-09-10Usage metrics
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