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Virtually unhappy: how probability neglect in social comparison biases judgments of satisfaction with life

journal contribution
posted on 2023-06-10, 00:46 authored by Mudra Mukesh, Dilney Goncalves
Contrary to prior research and convention we demonstrate that a large friend network on social networking sites can be detrimental to individuals’ life satisfaction. Having more friends leads to lower life satisfaction because people fail to integrate the probability of encountering ostentatious information on social networks when assessing life satisfaction.

History

Publication status

  • Published

File Version

  • Published version

Journal

Advances in Consumer Research

ISSN

0098-9258

Publisher

Association for Consumer Research

Volume

40

Page range

741-742

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2021-08-31

First Compliant Deposit (FCD) Date

2021-08-31

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