Virtually unhappy: how probability neglect in social comparison biases judgments of satisfaction with life

Mukesh, Mudra and Goncalves, Dilney (2012) Virtually unhappy: how probability neglect in social comparison biases judgments of satisfaction with life. Advances in Consumer Research, 40. pp. 741-742. ISSN 0098-9258

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Abstract

Contrary to prior research and convention we demonstrate that a large friend network on social networking sites can be detrimental to individuals’ life satisfaction. Having more friends leads to lower life satisfaction because people fail to integrate the probability of encountering ostentatious information on social networks when assessing life satisfaction.

Item Type: Article
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 31 Aug 2021 12:33
Last Modified: 03 Sep 2021 07:12
URI: http://sro.sussex.ac.uk/id/eprint/101348

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