Reimagining marketing strategy: driving the debate on grand challenges

de Ruyter, Ko, Keeling, Debbie Isobel, Plangger, Kirk, Montecchi, Matteo, Scott, Maura L and Dahl, Darren W (2021) Reimagining marketing strategy: driving the debate on grand challenges. Journal of the Academy of Marketing Science. ISSN 0092-0703

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Item Type: Article
Keywords: marketing strategy, responsible marketing, UN SDGs
Schools and Departments: University of Sussex Business School > Strategy and Marketing
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 18 Aug 2021 06:57
Last Modified: 06 Sep 2021 15:00
URI: http://sro.sussex.ac.uk/id/eprint/101173

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