Reimagining Marketing Strategy 2021-08-17.pdf (747.86 kB)
Reimagining marketing strategy: driving the debate on grand challenges
journal contribution
posted on 2023-06-10, 00:39 authored by Ko de Ruyter, Debbie KeelingDebbie Keeling, Kirk Plangger, Matteo Montecchi, Maura L Scott, Darren W DahlNo description supplied
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of the Academy of Marketing ScienceISSN
0092-0703Publisher
Springer NatureExternal DOI
Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2021-08-18First Open Access (FOA) Date
2022-08-20First Compliant Deposit (FCD) Date
2021-08-17Usage metrics
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