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de Ruyter, Ko, Keeling, Debbie Isobel, Plangger, Kirk, Montecchi, Matteo, Scott, Maura L and Dahl, Darren W (2021) Reimagining marketing strategy: driving the debate on grand challenges. Journal of the Academy of Marketing Science. ISSN 0092-0703
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Official URL: https://doi.org/10.1007/s11747-021-00806-x
Item Type: | Article |
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Keywords: | marketing strategy, responsible marketing, UN SDGs |
Schools and Departments: | University of Sussex Business School > Strategy and Marketing |
SWORD Depositor: | Mx Elements Account |
Depositing User: | Mx Elements Account |
Date Deposited: | 18 Aug 2021 06:57 |
Last Modified: | 06 Sep 2021 15:00 |
URI: | http://sro.sussex.ac.uk/id/eprint/101173 |
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