de Ruyter, Ko, Keeling, Debbie Isobel, Plangger, Kirk, Montecchi, Matteo, Scott, Maura L and Dahl, Darren W (2021) Reimagining marketing strategy: driving the debate on grand challenges. Journal of the Academy of Marketing Science. ISSN 0092-0703

PDF - Accepted Version Restricted to SRO admin only until 20 August 2022. Download (765kB)

Item Type:	Article
Keywords:	marketing strategy, responsible marketing, UN SDGs
Schools and Departments:	University of Sussex Business School > Strategy and Marketing
SWORD Depositor:	Mx Elements Account
Depositing User:	Mx Elements Account
Date Deposited:	18 Aug 2021 06:57
Last Modified:	06 Sep 2021 15:00
URI:	http://sro.sussex.ac.uk/id/eprint/101173

View download statistics for this item

📧 Request an update