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Reimagining Marketing Strategy 2021-08-17.pdf (747.86 kB)

Reimagining marketing strategy: driving the debate on grand challenges

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journal contribution
posted on 2023-06-10, 00:39 authored by Ko de Ruyter, Debbie KeelingDebbie Keeling, Kirk Plangger, Matteo Montecchi, Maura L Scott, Darren W Dahl
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History

Publication status

  • Published

File Version

  • Accepted version

Journal

Journal of the Academy of Marketing Science

ISSN

0092-0703

Publisher

Springer Nature

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2021-08-18

First Open Access (FOA) Date

2022-08-20

First Compliant Deposit (FCD) Date

2021-08-17

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